Multi-role platform
Brand, super stockist, distributor, and field sales in one connected system.
Route-to-market execution platform
Run Your Distribution Business in One Place
A unified Distribution Management System for brands, super stockists, distributors, and field sales teams - built to improve visibility, execution speed, inventory control, and secondary sales performance.
Live overview
Distribution Control Tower
Primary Sales
₹12.4L
+8.2%
Secondary Orders
1,284
+5.1%
Inventory Health
92%
Stable
Beat Coverage
87%
+3.4%
Efficiency Velocity
4.2h
-12%
Stock Risk Alerts
14
Action needed
Performance trend 1
Performance trend 2
Performance trend 3
Built for modern route-to-market teams
FMCG
CPG
Retail Distribution
Consumer Brands
General Trade
Field Sales
Operational visibility without the complexity
Purpose-built capabilities for multi-role distribution teams
Real-time order visibility
Track primary and secondary orders from booking to dispatch and delivery.
Inventory insights
Monitor stock health, movement patterns, and risk indicators across the network.
Field execution tracking
Attendance, beat plans, visits, and productive call metrics in one view.
360° channel visibility
From brand HQ to retailer outlet: unified operational context for every role.
One connected platform for every stakeholder
Role-specific panels with shared data and consistent workflows
Brand Panel
Manage geography, channel partners, SKUs, schemes, and network-wide performance.
Distributor Panel
Handle retailers, secondary orders, inventory, and sales team coordination.
Super Stockist Panel
Oversee distributors, primary orders, and regional stock movement.
SFA Mobile App
Field sales booking, beat execution, attendance, and retailer visits on the go.
Platform Admin
Subscriptions, entitlements, org setup, and cross-brand governance.
Modules built for distribution operations
Start with core RTM workflows and scale into advanced intelligence
Brand Control Tower
Central command for brands to configure markets, partners, products, and policies.
- Geography hierarchy setup
- Partner onboarding controls
- SKU and scheme management
Distributor Operations
Day-to-day tools for distributors managing retailers, orders, and inventory.
- Retailer management
- Secondary order workflows
- Stock and dispatch tracking
Super Stockist Management
Regional hub operations for primary distribution and downstream support.
- Distributor oversight
- Primary order processing
- Regional inventory view
SFA Field App
Mobile-first sales force automation for productive field execution.
- Beat and visit planning
- Retailer order booking
- Attendance and route tracking
Inventory Visibility
Track stock movement, adjustments, and availability across the network.
- Opening and movement logs
- Distributor-wise stock view
- Low stock awareness
Reporting & BI
Export-ready reports with subscription-controlled access to advanced analytics.
- Operational dashboards
- Scheduled report readiness
- Export and share workflows
Analytics that convert visibility into action
Structured for AI-assisted insights
Inventory Analytics
AI-readyUnderstand stock health and movement patterns across your distribution network.
- Stock health dashboard
- Fast/slow moving SKU indicators
- Low stock and stockout risk
- Distributor-wise stock insights
Efficiency Velocity
AI-readyMeasure execution speed and field productivity across teams and territories.
- Order-to-dispatch tracking
- Beat coverage metrics
- Productive call percentage
- Distributor fulfilment speed
- Team execution score
Platform capabilities
Enterprise-ready foundation with subscription-controlled premium features
OTP-based login
Role-based access
Region → Zone → Territory → Beat hierarchy
Primary and secondary orders
Inventory movement tracking
Attendance and beat tracking
Retailer onboarding
SMS/WhatsApp readiness
Subscription-controlled features
Reports and exports
Built for teams who run complex distribution networks
“DMS gives our team one operational view across orders, inventory, and field activity.”
“We finally have clearer visibility from primary booking to secondary fulfilment across territories.”
“Field execution metrics and beat coverage help us coach teams with data, not guesswork.”
Book a demo
Tell us about your distribution network and we will walk you through the DMS foundation.
Ready to modernize your distribution operations?
Start with a demo-ready DMS foundation and scale into advanced analytics, automation, and AI-assisted execution.